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  • Writer's pictureNea Becirovic

TikTok Launched New Guide for Fashion Marketers

TikTok has published a new marketing guide for fashion brands, which includes a heap of audience insights, tips, and case study examples to help get your TikTok marketing strategy on the right track.

This guide might be crucial in developing a better strategy for the short video platform. Considering TikTok's widespread appeal, carefully building your strategy could significantly elevate your brand.


You can download the full, 29-page guide here.

However, this blog will focus on some of its key points.


Initially, the guide offers a summary of TikTok's audience and reach, including detailed observations on user interaction within the app:


TikTok Fashion Guide 2023
TikTok Fashion Guide 2023
















The guide then provides more specific insights into fashion engagement, and what TikTok users are most interested in.


TikTok Fashion Guide 2023
TikTok Fashion Guide 2023
















As well as how they use the app for fashion-related content specifically.


TikTok Fashion Guide 2023
TikTok Fashion Guide 2023















The second half of the guide delves into marketing strategies, focusing particularly on the expectations of TikTok users from fashion labels on the platform & how to construct an effective TikTok marketing strategy:


TikTok Fashion Guide 2023
TikTok Fashion Guide 2023

TikTok Fashion Guide 2023
TikTok Fashion Guide 2023

The guide includes numerous case studies, ad creation insights, campaign planning tips, and much more, all potentially invaluable for fashion brands aiming to engage with TikTok's audience.


Given that TikTok has a billion active users who spend considerable time on the app, it's certainly worth considering, particularly as the year-end period approaches.

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